{"id":1132,"date":"2018-01-24T18:23:43","date_gmt":"2018-01-24T11:23:43","guid":{"rendered":"https:\/\/www.puskomedia.id\/blog\/?p=1132"},"modified":"2022-11-08T08:49:58","modified_gmt":"2022-11-08T01:49:58","slug":"alasan-dibalik-pentingnya-keyword","status":"publish","type":"post","link":"https:\/\/puskomedia.id\/blog\/alasan-dibalik-pentingnya-keyword\/","title":{"rendered":"Alasan Dibalik Pentingnya Keyword"},"content":{"rendered":"<p><a href=\"http:\/\/www.puskomedia.id\"><span style=\"color: #0000ff;\">Puskomedia<\/span><\/a> &#8211; Optimasi SEO untuk membuat website semakin terindex di Search Engine pun tentu tidak akan lepas dari yang namanya keyword. Keyword atau kata kunci merupakan pokok untama dalam optimasi konten yang dimuat dalam sebah website.<\/p>\n<p>Kenapa keyword sangat penting ? alasan utamanya adalah karena setiap pengguna internet pun akan mengetikan kata dalam search engine sesuai dengan kebutuhannya dan keyword inilah yang membuat website anda dikunjungi. Ketepatan mencari keyword pun dapat anda jadikan sebagai tolok ukur kesuksesan website anda.<\/p>\n<h2>Hubungan antara Keyword dan SEO<\/h2>\n<p>Keyword dan SEO merupakan elemen yang tidak dapat dipisahkan. Keyword menjadi sumber traffic organik ketika pengguna mencari kata kunci di search engine. Kemudian, search engine pun akan secara ototmatis memberikan informasi mengenai keyword yang diinputkan kedalam search engine dan relevan.<\/p>\n<p>Ketika anda menggunakan keyword yang pas, maka taffic website pun akan sesuai dengan target bisnis. Intinya, keyword yang tepat akan memberikan keuntungan bagi website, terutama website bisnis dalam waktu yang relatif panjang.<\/p>\n<p>Baca juga ; <a href=\"https:\/\/www.puskomedia.id\/blog\/pilih-yoast-seo-atau-all-in-one-seo-pack\/\"><span style=\"color: #0000ff;\">Pilih Yoast SEO atau All In 1 SEO Pack<\/span><\/a><\/p>\n<h2>Long Tail dan Short Tail<\/h2>\n<p>Short tail atau long tail merupakan istilah yang sering diterapkan dalam keyword. Intinya, short tail adalah keyword pendek yang biasanya terdiri dari satu hingga dua kata. Dan long tail adalah keyword panjang yang terdiri dari lebih dari dua kata.<\/p>\n<p>Beberapa riset mengatakan bahwa pemilik bisnis baru di bidang website pun sangat disarankan untuk menggunakan long tail keyword diawal- awal kegiatan dengan tujuan untuk memberikan peluang yang lebih besar untuk menempati rangking yang lebih atas atau lebih baik sehingga memperoleh pengunjung yang tertarget.<\/p>\n<h2>Brand Keyword dan Generic Keyword<\/h2>\n<p>Terdapat juga istilah brand keyboard dan generik keyword yang artinya merupakan kata kunci yang berhubungan dengan brand perusahaan anda dan kata kunci yang benar- benar berhubungan dengan bisnis yang sedang anda jalankan. Keyword inilah yang harus dioptimasi dengan baik untuk kemajuan website anda yang semakin baik dan semakin mudah untuk dideteksi oleh search engine.<\/p>\n<p>Kesimpulannya adalah ketika anda tepat menggunakan keyword, maka itu merupakan keberhasilan SEO pula, sehingga pengunjung pun tertarget dengan bisnis yang sedang anda kelola.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Puskomedia &#8211; Optimasi SEO untuk membuat website semakin terindex di Search Engine pun tentu tidak akan lepas dari yang namanya keyword. Keyword atau kata kunci&#8230;<\/p>\n<div class=\"more-link-wrapper\"><a class=\"more-link\" href=\"https:\/\/puskomedia.id\/blog\/alasan-dibalik-pentingnya-keyword\/\">Continue reading<span class=\"screen-reader-text\">Alasan Dibalik Pentingnya Keyword<\/span><\/a><\/div>\n","protected":false},"author":1,"featured_media":1133,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"iawp_total_views":6,"footnotes":"","_meowseo_title":"","_meowseo_description":"","_meowseo_robots_noindex":false,"_meowseo_robots_nofollow":false,"_meowseo_canonical":"","_meowseo_og_title":"","_meowseo_og_description":"","_meowseo_og_image":0,"_meowseo_twitter_title":"","_meowseo_twitter_description":"","_meowseo_twitter_image":0,"_meowseo_focus_keyword":"","_meowseo_keyword_synonyms":"","_meowseo_direct_answer":"","_meowseo_schema_type":"","_meowseo_schema_config":"","_meowseo_gsc_last_submit":0},"categories":[1],"tags":[205,206,166,130],"class_list":["post-1132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-keyword","tag-optimasi","tag-seo","tag-website","entry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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